About Us
Khalid Salamat, CEO
GCC I Levant I Pakistan - Markets. Strategy. Results.
With 30+ years of experience in FMCG, retail, distribution, and investment holdings, Khalid has led strategy, sales, marketing, and business development across multiple markets. He has managed P&L, built high‑performing teams, negotiated partnerships, and driven sustainable growth across the GCC, Levant, and Pakistan.
Today, he helps organisations sharpen strategy, strengthen execution, and build commercial systems that deliver measurable results.
Employers / Principals Worked With
Positions Held / Key Achievements
Business Development & Marketing
HBG Holdings
- Launched new investment projects and product/market entries across food and non‑food sectors
- Diagnosed and resolved operational issues across confectionery, home care, personal care, and fragrances
General Manager - HBG Jordan (Former Spinneys)
- Led a 100+ person FMCG distribution business serving 4,000 customers
- Delivered sustained revenue and profit growth through process reengineering and cross-functional alignment
- Improved margins by 3% and reduced operational costs by 5%
- Achieved 35% and 26% growth for Kraft Foods in consecutive years
- Added new agency lines: Himalaya Herbals, Brut, Denim, Star Juices, and Fayruz Malt Beverage
Marketing & FMCG Consultancy Projects - Selected Engagements
- Developed marketing and operational strategies for Pizza Hut, KFC, Heinz, and Dabur
- Led market and product development initiatives across multiple categories
Business Development & Marketing
HBG Holdings
- Launched new investment projects and product/market entries across food and non‑food sectors
- Diagnosed and resolved operational issues across confectionery, home care, personal care, and fragrances
Business Development & Marketing
HBG Holdings
- Launched new investment projects and product/market entries across food and non‑food sectors
- Diagnosed and resolved operational issues across confectionery, home care, personal care, and fragrances
General Manager
HBG Jordan (Former Spinneys)
- Led a 100+ person FMCG distribution business serving 4,000 customers
- Delivered sustained revenue and profit growth through process reengineering and cross-functional alignment
- Improved margins by 3% and reduced operational costs by 5%
- Achieved 35% and 26% growth for Kraft Foods in consecutive years
- Added new agency lines: Himalaya Herbals, Brut, Denim, Star Juices, and Fayruz Malt Beverage
Marketing & FMCG Consultancy Projects
Selected Engagements
- Developed marketing and operational strategies for Pizza Hut, KFC, Heinz, and Dabur
- Led market and product development initiatives across multiple categories
Core Strengths
Strategic clarity
Commercial discipline
Regional network
Execution focus
VUCA adaptability
Practical problem-solving
Ready to Scale Your Business?
Strengthen your commercial edge and expand with confidence.
Ready to Scale Your Business?
Strengthen your commercial edge and expand with confidence.
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