About Us
Who are we
Strategic Edge is a consultancy that helps companies strengthen their marketing, brand development, sales, distribution, and business growth across GCC markets. Our work is grounded in practical insight, disciplined execution, and a clear understanding of how businesses grow in competitive environments. We focus on clarity, commercial impact, and results that can be measured.
Khalid Salamat, CEO
GCC I Levant I Pakistan - Markets. Strategy. Results.
Khalid brings more than 30 years of experience, including 17 years in senior leadership roles at HBG Holdings, Olayan and Unilever. He has served as Marketing Director, General Manager (Jordan), and Vice President — building organisations from the ground up, leading teams, and delivering results across multiple markets.
His expertise spans FMCG, sales and distribution, brand building, product sourcing, and business development. He has worked extensively across GCC markets, helping companies improve commercial capabilities, strengthen distribution performance, and build winning brands.
Today, Khalid works with businesses that want practical strategies, clear direction, and disciplined execution — turning insight into measurable growth.
Employers / Principals Worked With
Positions Held / Key Achievements
Business Development & Marketing
HBG Holdings
- Launched new investment projects and product/market entries across food and non‑food sectors
- Diagnosed and resolved operational issues across confectionery, home care, personal care, and fragrances
General Manager - HBG Jordan (Former Spinneys)
- Led a 100+ person FMCG distribution business serving 4,000 customers
- Delivered sustained revenue and profit growth through process reengineering and cross-functional alignment
- Improved margins by 3% and reduced operational costs by 5%
- Achieved 35% and 26% growth for Kraft Foods in consecutive years
- Added new agency lines: Himalaya Herbals, Brut, Denim, Star Juices, and Fayruz Malt Beverage
Marketing & FMCG Consultancy Projects - Selected Engagements
- Developed marketing and operational strategies for Pizza Hut, KFC, Heinz, and Dabur
- Led market and product development initiatives across multiple categories
Business Development & Marketing
HBG Holdings
- Launched new investment projects and product/market entries across food and non‑food sectors
- Diagnosed and resolved operational issues across confectionery, home care, personal care, and fragrances
Business Development & Marketing
HBG Holdings
- Launched new investment projects and product/market entries across food and non‑food sectors
- Diagnosed and resolved operational issues across confectionery, home care, personal care, and fragrances
General Manager
HBG Jordan (Former Spinneys)
- Led a 100+ person FMCG distribution business serving 4,000 customers
- Delivered sustained revenue and profit growth through process reengineering and cross-functional alignment
- Improved margins by 3% and reduced operational costs by 5%
- Achieved 35% and 26% growth for Kraft Foods in consecutive years
- Added new agency lines: Himalaya Herbals, Brut, Denim, Star Juices, and Fayruz Malt Beverage
Marketing & FMCG Consultancy Projects
Selected Engagements
- Developed marketing and operational strategies for Pizza Hut, KFC, Heinz, and Dabur
- Led market and product development initiatives across multiple categories
Core Strengths
Strategic clarity
Commercial discipline
Regional network
Execution focus
VUCA adaptability
Practical problem-solving
Ready to Scale Your Business?
Strengthen your commercial edge and expand with confidence.
Ready to Scale Your Business?
Strengthen your commercial edge and expand with confidence.
- +971506368223
- salamat.khalid@outlook.com
- Dubai, United Arab Emirates
Contact Us
- +971506368223
- salamat.khalid@outlook.com
- Dubai, United Arab Emirates
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